Wearing a mask can be scary in New York, but not wearing one can be deadly. This TVC reached a worldwide audience virally, and earned Jason some new friends in NYC, including Carson Daly who featured the spot on The Today Show.

BONUS: 50MM+ in earned media

3X AWARD SHOW GOLD

For too long, those living with Schizophrenia have been told what they can’t do. With new treatment, they’re now living their PosSCZible. Taye Diggs and his sister Christian tell their story of living with the disease, it’s implications, and ultimately, finding hope.

2X CAMPAIGN OF THE YEAR

As the embodiment of all comedic toothbrush fairies, Kate McKinnon stars as Susan Toothbrush. Conceived in partnership with Kate herself, Susan is the dental hero we didn’t know we needed, but the one we deserved.

Joe Montana is a football MVP, but now that he’s retired, he’s taking his shot at some new endeavors.

When selecting an artist to put MDS on the map our goal was to find an illustrator that not only understood the disease but who was culturally relevant. We engaged one of the world’s most prolific, in-demand and award-winning graphic artists working today—Noma Bar—to develop a 2-minute video that uncomplicates the science of MDS for our audiences. His way of playing with perspective creates understanding—exactly the approach we needed at the center of our campaign: MDS. New Understanding. New Possibilities.

There are new treatments out there for lung cancer patients. However, this TVC uses one of the oldest forms of communication to convey that message.

How do you generate over half a billion impressions in a single night? Click to find out.

Crohn’s patients describe their disease in loquacious ways. The most empathetic way to illustrate their stories was to find other patients to do so

How can we improve the dialogue between lung cancer patients and the docs that treat them? Have them read what the other had to say about the treatment experience. Have them…switch voices.

The Bear Den made sure NYC stayed "Snuggly" this Valentine's Day.

Depicting the journey of a migraine patient is best left to…a migraine patient. Watch how miniature artist Jill Orlov used her personal experience to create empathy, community, and understanding through art.

Major market TV, print and OOH station domination designed to gain market share vs. airline shuttles.

Indications, ISI's, oh my.

Breaking through the clutter across various channels in pharma.

As COVID-19 attacked our population, rising Sinophobia started attacking our friends and neighbors, often with violent results. This campaign was recently selected to become part of the collection at the Museum of Chinese in America.

Unfortunately, those who get COVID-19 aren’t the only victims of the pandemic.

This ad won many prizes but it won't matter until we find a cure.

Print and guerilla to generate buzz.

Rebranding of 7th generation.

This was Kodak's outdoor campaign at the Nagano Olympics. Also won some medals back home.

High school kids are going through a lot. Oftentimes, they don’t know who to turn to. This poster series for fall 2021 is aimed at raising awareness that there is someone who will, in fact, listen - with empathy.

Brand launch of Suntrust Bank in Charleston, SC.

Print and DM to break through the clutter of professional contracting magazines.

Ask me about mono-line reinsurance.

Woof. Meow. Print campaign gave 30% lift to "Underdog" pet food brand.

A large trucking company wanted to thank their loyal drivers. With a million bucks.

Tannen. He's a Magic Man.

Outdoor and event marketing to launch top-of-the-line hauling accessories.   The quietest roof rack ever and the #1 sturdiest bicycle carrier.

Marketing ETFs can become a tangled web. This made it easier for our client to stay on brand.

Snus rocks.

Feral cats are a real problem in New York.  These guerilla window clings, scratching posts and toy mice made people aware of the problem and the site encouraged them to take action.

When brushing is fun, it gets done.